Employer value proposition
A clear, credible statement of why people should join and stay.
Employer branding & HR brand strategy
Be the employer good people choose.
We help organisations articulate a clear, credible employer value proposition and communicate it consistently to candidates and employees.
Overview
Talent chooses employers the way customers choose brands.
Strong candidates compare employers carefully. They read reviews, ask around and look for evidence of culture, growth and fairness. If your organisation cannot say clearly why someone should join and stay, you compete on salary alone, and that is the most expensive way to hire.
Good Human Consultants helps you define an employer value proposition that is both attractive and true. We listen to your people, understand what makes your workplace distinctive and shape it into a clear set of promises. Then we build the communication framework and stories that bring it to life for candidates and employees alike.
We also look at the candidate experience itself, from job descriptions and interview processes to offer letters and onboarding, because every touchpoint either strengthens or weakens the brand you are building.
What’s included
What employer branding covers
A credible employer value proposition that attracts and keeps the right talent.
Employer branding strategy
Positioning, channels and priorities for attracting the right talent.
Internal communication
Frameworks that keep employees informed, involved and proud.
Talent storytelling
Real stories from your people that make the proposition believable.
Candidate experience
Job descriptions, interviews and offers that reflect your brand.
Onboarding experience
A first 90 days that confirms new joiners made the right choice.
How we work
How we build an employer brand
A clear, structured process with no surprises.
Listen
Conversations and surveys with employees and recent hires.
Define
We shape the EVP and the messages that support it.
Express
We craft stories, content and candidate touchpoints.
Measure
We track applications, acceptance and retention to refine it.
Questions
Frequently asked.
Can’t find what you’re looking for? Write to us and a consultant will reply.
What is an employer value proposition?
An employer value proposition, or EVP, is the set of reasons people choose to work for you and stay: purpose, culture, growth, rewards and ways of working. A strong EVP is specific, credible and consistent.
Do small and mid-sized businesses need employer branding?
Yes. Smaller employers often have genuine advantages, such as access to leadership, faster growth and broader roles, that are simply not being communicated. Employer branding makes them visible.
How do you measure employer branding?
Useful measures include the quality and volume of applications, offer acceptance rates, time to hire, early attrition and employee referrals.
Do you create the content as well as the strategy?
We define the strategy, messages and stories, and we work with your marketing team or partners on design and production.
Begin a conversation
Every engagement starts with listening. Tell us where your organisation is headed, and we’ll respond within one working day.